Shorting Apple
We reported below that the end of July brought about a potential reversal in web fortunes for the iPhone. A little digging around and we found non-US experts looking to short sell Apple shares already in June, because of poor performance and poor strategy over the iPhone (and a feeling that June price discounts were going to become the strategy).
Why does it matter to fiveideasthatmatter? Because we are trying to understand:
- The web sentiment stream
- How it works
- And how it affects the wider world of brands, governments and ‘life’.
Apple is a great example of a company that seems to have a true market-like presence on line, in other words if we can find the right way to put this – Apple, especially the iPhone, seems to illustrate a new type of sentiment market, peculiar to stock markets, commodity markets and the web. In this type of market, sentiment rather than fact prevails, or rather sentiment becomes fact.
Understanding the iPhone’s sentiment history is part of our project. Some US commentators were getting testy about the iPhone recently.
Here’s the bull stuff.
Here by the way is a post from 2007 that illustrates how vulnerable Apple’s shares are to bubble thinking.
A reminder here also from 2007 that positive iPhone sentiment was not a foregone conclusion.
Our argument is simply that a bear market may have begun in iPhone sentiment. Let’s see.
[...] been reviewing iPhone coverage here and here oh and here as well. Here is the tail end of Joe Wilcox’s article. the whole is well worth a [...]