Outgreening
Couldn’t resist this quote or the opportunity to reference Thought Leadership Group, TLG, from where I lifted the paragraph:
“Mr Seidman and Mr Shapiro have latched on to the concept of “outgreening”, a term coined by LRN and popularised by Thomas Friedman of the New York Times. “The old strategies for success – outmining, outdrilling, outconsuming, outspending – no longer offer a sustainable competitive advantage,” Mr Seidman says. But you can outgreen the competition. This is not simply a question of changing light bulbs. It is about changing mindsets. Think of it as a 21st century version of business process re-engineering, only taking place under a green banner.”
Personally I don’t think it will stick but then again I think I know how I could make it stick. We need to understand voluntary attitudinal responses to outgreening campaigns. Will come back with some thoughts on that.
