About Us
Welcome to five ideas that matter and…. what are we ABOUT? Five ideas that matter has a few simple objectives. What we really, really WANT is to understand what the world BELIEVES.
We believe we can achieve that by studying what they say and do on the Web. We are an opinion polling company that does not do traditional opinion polls. Instead we go looking for what people say when they go to the trouble of stating an opinion somewhere online or alternatively stating an intention through their online behaviour.
We also think the discovery of belief and intent needs expressing succinctly. We seek out the critical ideas and beliefs, the ones that move the way people in general organise and behave.
We do this because of BELIEF NUMBER 2 – that the Web is an unprecedented sentiment stream and that because of it ideas are becoming MORE AND MORE significant.
So our shortlist of aims:
The first is to identify people’s real beliefs and intention on issues that are important to our clients and express them in the very smallest number of really important ideas, ideas that can move brands, companies, Governments and countries. Five is already a handful so we don’t really need any more.
The second is to explore the ways IDEAS are becoming more important because of the web. There are more of us, more educated, more often talking about something online. We want to understand things like: Does that mean our ideas are becoming more important or influential.
Third we want to explore those issues with other people.
Fourth we want to know what the giant opinion stream that is the social web is actually saying.
Fifth – there isn’t a fifth. We only have four reasons for doing five ideas.
In five ideas that matter, we introduce the term Metatrends as a way of looking at trends that we parse through social web commentary. We try to take big ideas on the future of the way we live and work and see what they look like to the people who discuss them online. A Metatrend is a megatrend gone social.
We are Haydn Shaughnessy and Chris Thomas and we both used to work in the research department at The Conversation Group. This was our 20% job, the stuff we do to help clarify our thinking, and play with new techniques. We really welcome comments. Haydn was the Conversation Group partner responsible for running research and knowledge and developing new concepts but has now left and works with Bearing in Sweden and writes analysis for nGenera Corp in the USA; Chris is the guy that manages methods and execution.
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